JB TV · the channel

Welcome to JB TV

Go beyond the clothes. Explore the campaigns, stories, and moments that bring JB to life.

Watch now Subscribe on YouTube

Featured Film

Our latest campaign, front and centre.

Watch: Lady in Red Shop the campaign

Collections On Film

Every collection has a story. Watch how we bring each one to life.

The latest campaignLady in Red

The filmHoodie Dress

Meet the visionThe founder story

Meet The
Vision

Hear from our founder and discover the vision behind JB, the belief that started it, the world it's building, and where it goes next.

Watch the founder film Read the story

The vision · in her words

In Real Life

From exclusive events to unforgettable experiences, see JB beyond the screen.

JB @ 5: Abuja brand trip

A weekend celebrating five years of JB with our community in Abuja.

JB × Ayra Starr: Hot Body

Custom pieces created for the launch of Ayra Starr's Hot Body.

JB Cape Town pop-up

Taking JB to Cape Town for an exclusive pop-up experience.

Behind the scenes

Behind The Brand

The ideas, people and process behind our collections, the fittings, the fabric decisions and the hands in the studio that make every piece what it is.

Go behind the scenes Create your custom look

Step in.

The clothes are the invitation. Press play on the world of JB.

Watch now Shop the collection